Language and Marketing

Write Co. Ltd

Linguistic Services

Marketing experts, including SEO professionals rely on linguistic knowledge to improve marketing and sales. Words and phrases are powerful tools in marketing and can encourage sales considerably, and that is why selecting the right ‘keywords’ play such an important role in SEO and marketing. Website contents could also benefit financially if they pick words carefully.

Here are some terminology ‘dos and don’ts’ that could promote sales:

Don’t use ‘Cheap’: It could question the trustworthiness of the brand or company, wondering if corners were cut to offer such low prices. Use instead:

- ‘Affordable’: It conveys value without sacrificing quality, targeting budget-conscious customers.

- ‘Economical’: It suggests good value for the price, highlighting cost-effectiveness.

- ‘Budget-friendly’: It emphasizes that the product or service is well-suited for those on a budget, encouraging sales.

- ‘Cost-effective’: It indicates that the purchase offers good value in relation to its cost, targeting both quality and budget awareness.

- ‘Reasonably priced’: It conveys the idea that the product or service is fairly priced, attracting customers who seek fair deals.

- Don’t use ‘Discount’: This might cause customers concern about durability, reliability or effectiveness of the product or service. Use instead:

- ‘Savings’: It emphasizes the amount of money customers can save on their purchase, promoting the value proposition.

- ‘Deal’: It suggests a special offer or arrangement that provides customers with favorable terms, encouraging them to make a purchase.

- ‘Offer’: It indicates a promotion or incentive that is available to customers, enticing them to take advantage of the opportunity.

- ‘Promotion’: It highlights a temporary or limited-time offer designed to stimulate purchase, creating a sense of urgency.

- ‘Limited Time Offer’, It helps customers to act quickly in order not to miss out.

- ‘Special Offer’: It conveys the idea that the offer is unique or exclusive, making it more appealing to customers.

- ‘40% off’: It suggests that the item is still trending but could run out of stock very soon.

Don’t use ‘Buy’. This can create a sense of pressure, making customers feel like they are being pushed into making a purchase before they are ready or without considering their options thoroughly. Instead, you can use:

- ‘ Start Here’: This is encouraging for potential customers to start buying.

- ‘Order Now’: It implies a sense of control and customization, suggesting that other customers are making a request for a specific product or service to be delivered to them.

- ‘Get Your Favourite Service’: This is a casual and friendly phrase that suggests obtaining something easily and quickly, appealing to customers looking for convenience.

- ‘Upgrade’: Although this means making the final purchase, it feels good as ‘Upgrading’ is always something positive and denotes acquiring value.

- ‘Add to Cart’: This phrase directly promotes users to take action by adding items to their shopping cart, making it a clear call-to-action.

Do not use ‘Hurry Up’. This could make customers feel like they are losing control of the shopping process, undermining their sense of autonomy and empowerment. Instead use:

- ‘Don’t Miss Out’: It suggests that customers might regret not taking advantage of the opportunity, encouraging them to act promptly.

- ‘Time’s Running Out’: It conveys the idea that the window of opportunity is closing, promoting customers to act before it is too late.

- ‘Grab Yours Today’: It encourages customers to seize the opportunity and make a purchase immediately.

- ‘Last Chance’: It implies that this is the final opportunity to take advantage of the offer, creating a sense of urgency.

- ‘Act Fast’: It directs customers to make a quick decision and take action before the opportunity passes.

- ‘Limited Stock Available’: It indicates that there is a scarcity of the product and service, motivating customers to buy before it sells out.

- Never use filler words such as: Basically, Essentially, Actually, Literally, Honestly, Frankly, In fact, In Reality, In All Fairness, I Mean, Sort of, etc. Such words can undermine the credibility of offers, make the offers seem hyperbolic or exaggerated, or leave the potential customers feel other statements made by the brand or during the offer are not honest or trustworthy. Just leave them blank.

This simple terminology conscious strategy shall increase sales considerably.

What are your linguistic marketing experiences?

Raheleh Ghiasvand GH

Write Co. Ltd